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British Tesco government, 50, dies whereas paddleboarding in Lanzarote

British Tesco executive, 50, dies while paddleboarding in Lanzarote


A TESCO boss has died whereas stand-up paddle boarding within the sea off Lanzarote.

British government Ofer Deshe, 50, was pulled out of the ocean by surfers after stepping into difficulties off spectacular Famara Seashore.

Tesco government Ofer Deshe has died in Lanzarote
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Ofer Deshe was Tesco's Head of Experience Design and Research
Ofer Deshe was Tesco’s Head of Expertise Design and Analysis
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Medical responders tried to revive him after his coronary heart stopped.

However Mr Deshe, Tesco’s Head of Expertise Design and Analysis, was pronounced useless on the scene.

It’s believed he was on vacation on the Spanish isle, though it’s not identified if he was with household or alone.

The alarm was raised simply after 3.30pm yesterday.

A spokesman for a regional government-run emergency providers coordination centre mentioned: “The person who died was aged 50.

“We obtained an alert at 3.36pm on Thursday saying he had been pulled out of the water and was in cardiac arrest and makes an attempt to revive him had been being carried out.

“The suitable emergency medical response was activated instantly and the medical responders continued with the makes an attempt to avoid wasting him after reaching the scene.

“The makes an attempt proved unsuccessful and he was pronounced useless on the scene.”

He died at spectacular Farmara beach, known for its tricky surfing conditions
He died at spectacular Famara seashore, which is common with water sports activities fanatics
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A spokesman for the Civil Guard mentioned: “We will verify a 50-year-old British man has died in circumstances that are nonetheless being investigated.

“There’s nothing at this stage to point the demise is in any approach suspicious.

“The post-mortem will decide the reason for demise.”

Exams are anticipated to find out if he drowned or died from pure causes akin to a coronary heart assault.

One supply mentioned the Brit was aided by surfers after he acquired into difficulties close to rocks and was seen collapsing onto his stand-up paddle board earlier than falling into the ocean.

The supply added: “He had no ID on him, only a Go-Professional digital camera, however police had been in a position to uncover who he was after recognizing him leaving a close-by condominium on CCTV to go to the water.”

Ofer Deshe was a keen paddleboarder
Ofer Deshe was a eager paddleboarder
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He also loved cycling and competed in triathlons
He additionally cherished biking and competed in triathlons
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Mr Deshe, primarily based in Tub, Somerset, was born in Haifa in Israel however studied at college within the UK. He travelled to Lanzarote on a British passport.

He lectured at College Faculty London and labored for Deutsche Financial institution.

He then turned CEO and managing director of London digital innovation consulting agency Tobias & Tobias, whose whose principal purchasers are funding banks, asset administration corporations and insurance coverage corporations.

He turned Tesco’s Head of Expertise Design and Analysis in June final yr.

In a web-based profile in December 2017, Mr Deshe described himself as a eager sportsman whose principal passions had been swimming, browsing and paddle boarding.

He added: “When I’m on land, which is more often than not, I like biking.

“I used to like time trials and triathlons however I acquired bored of measuring every little thing.

“After greater than ten triathlons and different occasions, I choose to go for lengthy driving adventures and expertise the world round me, not the center price monitor, a stopwatch or a speedometer.”


Famara seashore is considered probably the most spectacular that stretch of coast the coast.

It’s common with bodyboarders, kite surfers and windsurfers in addition to paragliders who launch themselves off the the highest of the Famara massif.

The spot the place Mr Deshe was pronounced useless is known to be Famara Pier, a favorite spot for native surfers who must have good stage of talent to catch waves due to the rocky and rugged backside.